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NEW YORK (AdAge.com) — At a time when awareness of its brand is arguably at an all-time high, thanks to consumer paranoia brought on by the recession and a series of chilling ads, Brink's Home Security is spending $120 million in marketing over the next two years to rebrand with a new name.

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Brink’s Set to Unveil $120 Million Rebranding Effort

admin International News 120-million, all-time-high, brink, consumer-paranoia, over-the-next, security, the-recession, two-years, york

NEW YORK (AdAge.com) — Broadcast networks may have gotten a boost from Michael Jackson tributes over the weekend, but the biggest benefactor was Sunday night's BET Awards. The Viacom cable network's annual ceremony drew the year's highest-rated cable telecast, with 10.65 million total viewers watching live-plus-same day, thanks to its last-minute tribute to the late singer and more than a little help from a partnership with Twitter.

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BET Awards Ratings Soar Thanks to Michael Jackson, Twitter

admin International News all-time-high, annual-ceremony, broadcast, cable-telecast, consumer-paranoia, michael-jackson, million-total, networks-may, over-the-next, security, weekend, york

An Italian student designs a brilliant interface for remixing beats. We’ve covered musical-instrument innovations many times before . But Otto , a new instrument designed by Luca De Rosso for his master’s thesis at the University of Venice, takes the cake for elegant interface design

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Record-Scratching’s So Last Century. Try a "Beat Slicer" Instead

admin Innovation build-the-parts, constituent, Innovation, italian, master, new-instrument, parts, sequence, student-designs, takes-the-cake, university, user, video

Rochelle Newman-Carrasco has joined Walton/Isaacson to lead the agency's Hispanic-marketing division. She will be based in the Los Angeles office.

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Newman-Carrasco to Lead Hispanic at Walton/Isaacson

admin International News agency, angeles, annual-ceremony, million-total, networks-may, over-the-next, security, walton, weekend

MINNEAPOLIS (AdAge.com) — Before last week's wave of celebrity passings, the political and pop-culture worlds were engaged with the marital woes of South Carolina Gov.

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Pop Culture Remains Faithful to TV Marriage

admin International News agency, angeles, gosselin, maybe-because, networks-may, over-the-next, political, pursuit, sanford, security, separate, separate-ways, the-marital, the-political, worlds-were

NetApp is a common branch in Yahoo’s marketing team family tree, as its recently-hired CEO, CMO, and new global brand manager have a connection to the software firm.

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New Yahoo Marketing Exec Shares Common Thread with CEO, CMO

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Many residents of African countries can’t afford a computer, but the continent has the world’s highest cell phone growth rate, with one-third of the population already owning a mobile phone. That’s why Google unveiled its Google SMS suite of applications yesterday.

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Google Brings Texting Services to Africa

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CHICAGO (AdAge.com) — MillerCoors has tapped veteran Pepsi executive Rick Gomez to lead its Coors family of brands.

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Pepsi Exec Rick Gomez to Head Coors Brands

admin International News coors, gomez, gosselin, lead-its, maybe-because, miller, over-the-next, pursuit, sanford, security, separate-ways, the-political, worlds-were

We said the Palm Pre’s early performance was “not doing too badly.” And now some new figures cement that fact: The Pre has likely sold 300,000 units.

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Over 300,000 Palm Pres Sold, but Is It Enough?

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NEW YORK (AdAge.com) — Advertisers are backing off their most radical and aggressive pricing demands in the upfront marketplace, according to executives at three different buying agencies and one selling executive — a concrete sign that the market for TV advertising time in the new fall season is finally gearing up to move after weeks of delays.

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Marketers Soften Stance on Upfront Pricing

admin International News fall-season, lead-its, maybe-because, miller, off-their, pursuit, security, separate-ways, the-political, three-different, worlds-were