SAN FRANCISCO (AdAge.com) — As if the pressure from the iPhone wasn't enough, Verizon Communications is now dealing with the slowing growth of its $23 billion fiber-optic internet and video services, whose recent laggard performance management blamed on ineffective marketing.
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Verizon Says Early Promotional Push Didn’t Work for Fios
NEW YORK (AdAge.com) — Noting that consumer and corporate confidence has “somewhat” recovered from the “panic levels” they hit at the end of 2008 and the beginning of this year, WPP, the world's biggest advertising company said its third-quarter revenue dropped 8.7%, to $3.3 billion, compared to the year-ago period.
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WPP: ‘Armageddon’ Averted as Ad Company Hits Optimistic Notes
DENVER (AdAge.com) — A year ago, David Verklin was cable TV's white knight, ready to swoop in and save the industry from its woes of making interactive and addressable ads available at a national scale to marketers. Essentially, Canoe's intention was to make TV ads more relevant to the average viewer based on age, sex or even lifestyle behavior.
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Addressable Advertising: Still in the Pipe-Cleaning Stage
NEW YORK (AdAge.com) — Magazines are ending the year on a sour note, with major layoffs at publishers from Time Inc. to Conde Nast to Forbes, but the holidays are delivering at least one present everyone wanted: ad pages.
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Happy Holidays: Magazines See Fatter December Issues
Earlier this month, the Argentine Chamber of Media Centrals disclosed the results of its “Confidence and future expectations index.” The report's headline — “Optimism in the marketing and advertising industries” — surprised many.
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A Closer Look at Advertising Industry Optimism in Argentina
MINNEAPOLIS (AdAge.com) — The networks may have entered sweeps, but the Philadelphia Phillies won't after their 3-1 loss to the New York Yankees, which means there will be at least 5 games to play in this year's World Series. That will make sweeps — a period that the industry uses to set local ad rates — all the harder for Fox's rivals
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Yankees — and Fox — Avoid Sweep as Sweeps Begin
The second annual Marketing Week, Canada's answer to Advertising Week in New York, starts Nov. 11 in Toronto and promises two days of discussion and shared strategic thinking on some of the most important issues facing the industry today
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Canada Gears Up for Its Second Annual Marketing Week
No printing is necessary to activate Burger King’s new augmented reality banner showcasing the fast food giant’s Value menu. Viewers can hold up any old dollar bill to their web ams and get a taste of what the greenback can…
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BK Dollar Menu Banner
Manner’s sculptures look like the misbegotten offspring of computer-junk and deep-sea crustaceans. Okay, bear with me for a second. Think of your IT guy–the one holed up in the mechanical closet, sweating next to all those blinking servers.
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Artist Matthias Manner Turns IT Junk Into IT Monsters
One of the biggest criticisms of on-the-grid renewable energy is its inherent unpredictability–the sun doesn’t always shine and the wind doesn’t always blow, but coal is always there to lend a helping hand. Weather information company WSI has joined with EnvaPower to make grid-based wind power more predictable by offering hourly forecasts of wind speed and direction.
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WSI, EnvaPower Bring Wind Energy Forecasting to the Grid