The trade group found that 10 out of 35 members needed to shore up disclosures to consumers.
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Some NAI Members Don’t Fully Comply With Behavioral Targeting Standards
Apps hype should settle down as marketers refine the art of SMS campaigns.
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Mobile Looks to Mature as a Creative Discipline Next Year
Game publisher uses AdReady platform to drive awareness and traffic to virtual world Bella Sara.
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Automated Tools Help Hidden City Games Join Display Ad Club
Donates one pair of socks for every virtual pair its “fans” send to friends.
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Hanes Adds Sock to the Holidays with Charitable Drive on Facebook
In this episode of Marketing Obsessions with Kevin Lee, Robert Fleming of the eMarketing Association explains why newspapers will disappear by 2019 and what this means for the future of print media.
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The frightful future of print media
See how accepted thinking about small- and medium-sized businesses needs to shift to leverage local platforms and exchange models.
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The path to effective local advertising
iMedia’s panel of industry thought leaders weighs in on the interactive marketing platforms and campaign strategies that will connect with consumers in the coming year.
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More expert marketing predictions for 2010
The targeting of advertising is a small part of the much larger consumer privacy debate. Here’s why even companies that are handling this issue appropriately need to stay on guard.
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Is ad targeting a privacy issue?
Social media is the hottest thing in interactive marketing, but so many brands manage to screw things up. Here are five common mistakes to avoid.
The digital disruption has caused significant upheaval in the business-to-business category. Here’s what B2B advertisers and publishers need to do to survive.
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Why B2B publishers can no longer shun digital