NEW YORK (AdAge.com) –A look at five iconic brands that could find themselves on the chopping block.
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What’s the Next Orphan Brand as Marketers Look to Trim?
NEW YORK (AdAge.com) — Consumers who think iPad magazines editions should cost no more than print editions and perhaps should cost less — given all the money publishers save on paper, printing and distribution — are going to be disappointed.
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Why You’ll Pay More to See Popular Science on IPad
CHICAGO (AdAge.com) — The $100 billion U.S. brewing industry is staggering into its crucial selling season from its weakest position in years.
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Americans Downing Less Beer, Sparking Brawl Among Brewers
NEW YORK (AdAge.com) — The internet has wreaked havoc on the music industry, airlines and media, but it just may be doing the same thing to automobiles.
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Is Digital Revolution Driving Decline in U.S. Car Culture?
NEW YORK (AdAge.com) — Digital games, whether on Facebook or on mobile phones, all employ what developers call “game mechanics,” incentives such as points, badges, next levels and achievements that motivate players to keep playing. And a gaggle of brands, from 7-Eleven to JetBlue, H&M and Tesla Motors are counting on people's attraction to competition to get them to be more engaged.
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All the World’s a Game, and Brands Want to Play Along
NEW YORK (AdAge.com) — Thanks to Twitter, there has been a proliferation of URL shorteners in the past year. These condensing services, such as tinyurl, bit.ly and ow.ly, convert long website URLs to a short set of letters and numbers to help users squeeze under the 140-character limit. That's all well and good for the Tweeters who use them
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URL Shorteners in High Demand With Revenue as Low Priority
Meet Creative X, an Anonymous Adland Author Who Will Occasionally Share Triumphs, Tribulations of Agency Life
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Bring on Digital: Why I No Longer Consider Myself a Traditionalist
NEW YORK (AdAge.com) — Three of the magazine world's early iPad adopters walked Ad Age through their processes. Here, Popular Science reveals the steps to putting together their issue
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How to Make Over a Magazine for the IPad: Popular Science
NEW YORK (AdAge.com) — Three of the magazine world's early iPad adopters walked Ad Age through their processes. Here, Men's Health reveals the steps to putting together their issue
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How to Make Over a Magazine for the IPad: Men’s Health
NEW YORK (AdAge.com) — Three of the magazine world's early iPad adopters walked Ad Age through their processes. Here, Time reveals the steps to putting together their issue.
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How to Make Over a Magazine for the IPad: Time