In a session at the International Advertising Festival in Cannes with WPP Group Chairman-CEO Martin Sorrell, Unilever Chief Marketing and Communications Officer Keith Weed vowed his company will double digital spending this year.
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Keith Weed at Cannes: ‘Unilever Will Increase Digital Investment’
Product recalls aren’t hugely common but are always an embarrassing PR event … and as recalls go, Sony’s one announced today is a pretty big deal. Over half a million Vaio laptops are at risk, it seems, of running hot enough to melt.
Security issues have forced the Chinese military authorities to clamp down on their troops’ Internet use. As well as a moratorium on blogging , the 2.3 million military personnel are forbidden from using online dating sites, personal websites and even visiting real-world Internet cafes. As opposed to those in Second Life, presumably
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Missed Chinese Connections: Why You’ll Have to Hook Up With Asian Army Hotties the Old Fashioned Way
How do we deal with situations where the brands we work on not only disappoint us, but lead us astray. Surely every one of us that work on building brands — from a creative, account or strategic point of view — has thought about this
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What Happens When the Brands We Work for Disappoint Us?
Bob Smith, Honeywell’s CTO, talks with FastCompany.com about the technology that will soon control the skies overhead. If you’ve flown on an airplane anytime recently, at some point you probably sat in seat, bolt upright, uncomfortable and thirsty, as your airplane sat idling on the tarmac—only to hear the captain’s voice crackle overhead: “Well, folks, we’re currently number 35 for take off. It’s gonna be awhile.” You probably blamed lots of things: the sluggish airline people; the overcrowded skies and airplanes; and the bankrupt airlines.In truth, none of those are really to blame.
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How Honeywell Is Redesigning The Skies For Quicker, Greener, Less Painful Flying
LONDON (AdAge.com) — As the U.K. finally gets close to allowing product placement on TV after years of debate, regulators are proposing that broadcasters be required to use an on-screen symbol — perhaps in the form of a giant letter 'P'– at the start and end of programs to alert audiences to the paid message embedded in the content they're about to watch or have just seen.
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U.K. Proposes Product Placement Alert
The Palatometer projects tongue movements onto a computer screen, providing a clear visual of how you thpeak — sorry, speak. Used to be, therapists would put your tongue through all sorts of unspeakable horrors to determine the particulars of a speech impediment — coating it in honey and charcoal powder, prodding it with a tongue-depressor, the list goes on.
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IDEA Spotlight: Speech Therapy Made Easy
LOS ANGELES (AdAge.com) — MTV Networks may have given up on music videos as prime-time TV content years ago, but music video on the web is another story. The company has formed a new partnership with Warner Music Group that will give MTV Networks exclusive ad sales rights to the Warner music video roster of artists like Madonna, Green Day, Kid Rock, B.o.B., Metallica and others on MTV sites plus outside sites such as YouTube and the artists' own web pages.
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Warner’s Latest Strategy Gives MTV New Clout in Online Video
Greenpeace gets a lot of flack for its aggressive, embarrassing campaigns against corporations, but the simple truth is that they often work. That’s why we have some hope that the organization’s most recent campaign, which derides Costco’s lack of sustainable seafood policies, could result in real changes. The campaign, dubbed “Oh No Costco!” highlights Costco’s practice of selling 15 out of Greenpeace’s 22 red-listed species (destructively farmed seafood).
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Greenpeace Launches Aggressive Campaign Against Costco
Funerals get Gore-y. When is a green burial inappropriate
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Green Cremation, Burials Offer Sustainability in Death