We’ve been following Google TV very closely, and not just because Google is one of our Most Innovative Companies .
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Google Changes the Channel (With Its Voice?)
Traditional TV services shouldn’t get complacent just because online video hasn’t demolished its business yet.
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Debunking the Debunking of the Cable Cord Cutters
LOS ANGELES (AdAge.com) — USA Network VP-Marketing Chris McCumber explains how the cable net's quirky scripted dramas and tagline, “Characters Welcome,” helped grow ratings.
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How USA Network Built ‘Character,’ Ratings
CHICAGO (AdAge.com) — Considering boxer Floyd Mayweather has the media and the fans in his corner, one wonders: Where are the brands?
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Mayweather Has Everything — but Endorsements
There are some fundamental shifts taking place that make this a much more challenging upfront than many are predicting. Consider major consumer-package-goods companies along the likes of Unilever, Reckitt Benckiser, L'Oreal and Masterfoods, which all went through high-profile media-agency pitches in the past 12 months. It's hard to believe that media pricing wasn't a fairly significant factor in those reviews
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Despite Positive Signs for the TV Upfront, We Should Be Realistic
The FCC has been slapped down by federal judges at the U.S. Court of Appeals in D.C
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Court Slaps Down FCC Over Comcast Ruling, Throws Doubt onto National Broadband Plan
Most textiles found in clothing today use dyes that harbor arsenic, lead, heavy metals, and other toxic substances.
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Noon Design Studio Opens First Natural Dye Plant in U.S., Every Color is Green
LOS ANGELES (AdAge.com) — For years, Fox News' pitch to advertisers and the press was that it was bigger and better than any other cable-news network. Now that it's crushed that competition in ratings (if not in CPMs), the network intends to pitch itself against mainstream cable networks — and convince media buyers cable news isn't a downscale ad buy and that its audience consists of more than Republican retirees.
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Fox News: We’re an Upscale Buy on Par With Mainstream Nets
Consider the following markers along “indie” culture's long and winding road.
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Post-SXSW, a Brief History of ‘Indie’ — and Why Marketers and Media Companies Love It So
