When you can get the specific details only two-way dialogue can afford, you're certain to learn a few new details about your audience that could completely change the way you communicate with them.
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A Two-Way Dialogue Can Lead to New Insights
PHILADELPHIA (AdAge.com) — Ad Age spends a day with Hyundai during the automaker's fourth stop on the 10-city “Hyundai Uncensored” national tour. This leg of the tour, held at the home of the Philadelphia Phillies and its fans, aims to turn locals into Hyundai fans by putting them behind the wheel of a Hyundai Sonata, Toyota Camry or Honda Accord, taking them through their paces with a course consisting of hairpin turns, evasive maneuvers, high-speed straightaways and conditions that mimic icy roads
[youtube TJfrNo3Z-DU] Google acquires companies all the time, little startups with a bit of helpful technology or a nice patent or a few engineers Google wants. Today’s acquisition of Metaweb should not be grouped in with those relatively small other purchases: Metaweb’s technology could change the way Google Search works.
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Google Buys Metaweb, the One Company That Could Revolutionize Google Search
If MoMA’s acquision of that “@” had you, too, asking WTF? this bit of news may help you make sense of it.
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For MoMA’s New Exhibition "Talk to Me," They’d Like You to Talk to Them
Digital reading platforms can collect previously unheralded data about how we read books–and that could change the way we buy them. Zoinks, this is clever. Paul Lamere, an app developer in the online music industry and a blogger about the same, points out that one often overlooked feature of Amazon’s Kindle might change the way we buy books by gathering some smart metrics
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Brilliant Idea: Kindle Can Do for Books What Last.Fm Did for Music
Product design firm Cambridge Consultants unveiled today the Syreen , a new eco-friendly syringe that could forever change the way drugs are delivered to patients. Shelled in an amorphous polymer plastic that acts as a protective casing, the Syreen erases the need for the extra outer packing normally required by glass syringes. The Syreen will cut average syringe packaging volume in half, and reduce weight by 30%
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New Green Syringe Will Cut Medical Waste and Costs
NEW YORK (AdAge.com) — Now that the merger of Comcast and NBC Universal is official, the ad community is clamoring for the world's largest TV content company to change the way $60.5 billion in TV ads have been bought and sold for decades.
The irony was not lost on anyone in attendance at AIGA’s national conference in Memphis last weekend. Marissa Mayer, “keeper” of the Google homepage since 1998, walked into a room filled with over 1,200 mostly graphic designers to talk about how well design worked at the design-dismissive Google.
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Google’s Marissa Mayer Assaults Designers with Data
AppleInsider has reported disclosures from several sources close to the Microsoft/Sidekick debacle , saying that the failure is only a taste of Redmond’s growing internal incompetence.
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Microsoft a "Bunch of Clueless Idiots," Says Danger Source
Philips shares the fruits of a project that imagines the future of food, 20 years from now. Organs produced by 3-D printers ; sensors embedded in your body , which actively monitor your health; meat grown in a petri dish ; robotic urban gardens . Every one of these technologies either exists or is in development
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Food in 2030: Printed on Demand, Crafted to Your Diet