The marketing mantra has always been to give the customer what he or she wants, but that approach pretty much precludes giving consumers things they don't know they want or haven't thought of. And are marketers sometimes “held captive by their customers” — proclaiming they don't want an improvement or new technology because it would be too disruptive to their normal behavior?
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We Can’t Move Forward if Cautious Marketers Stand in Way of Innovation
admin International News customer, customers, environmental, freedoms, held-captive, impact-important, other-factors, our-freedoms, shift-the-focus, too-disruptive, want-or-haven
Mobile coupons can increase sales for your business and create more meaningful relationships with your customers. Consider these useful tips.
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5 ways to win with mobile couponing
admin International News, Online marketing business, create-more, customers, increase-sales, meaningful-relationships, these-useful
Streaming video is Netflix ’s future–it’s no secret, not to their customers, not to the press, and not to their peers. But the company’s difficulties in securing top-quality movies and TV shows from the studios to stream is well-documented
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How Netflix Scores Top Movies and TV for Streaming
admin Innovation customers, google-earth, netflix, netflix-instant, press, studios, texas-steer, year
The Wall Street Journal is reporting that Citibank disclosed that its iPhone banking app in the U.S. accidently stored personal user data, including account numbers
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Citibank iPhone App Saved Personal User Information
admin Innovation allow-customers, customers, data-center, optimize-energy, our-customers, personal-user, plummet-as-much, similar-apps, street, street-journal, study, user-passwords
As president of the Design Management Institute , I am often asked: “How can we develop a great design organization,” and “How do I convince our CEO about the value of design?” Good questions, simple answers: Determine what matters to the decision makers and improve it with design. Then, either inspire the CEO, or become the CEO.
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Want to Know How to Make Good Design Happen? Follow the Money
admin Innovation become-the-ceo, boston, building-design, business, customers, design, design-management, president, result, storage, sweden, swedish, thomas-lockwood
How could O2 give their customers access to the sell out Six Nations games at Twickenham? They only went in and shot the whole thing themselves and then broadcast it in 3D just for their customers and their friends…
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3D Rugby
admin International News customers, customers-access, friends, games-at-twickenham, give-their, multichannel campaigns, nations, only-went, sell, sell-out-six, the-sell, their-customers, twickenham
Interactive marketing is full of traditional concepts that are no longer practical. At the iMedia Agency Summit, Doug Weaver outlined a dozen ideas currently killing imagination.
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Dead internet ideas: The silver bullet
admin International News agency, alarming-marketing, card-sales, customers, dozen-ideas, imedia, language, loyal-customers, tremendous-gains
See how the new Souplantation.com engaged its loyal customers, increased gift card sales, and drove tremendous gains in the company’s social media following.
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Case study: How a site redesign doubled returning visitors
admin Online marketing alarming-marketing, card-sales, customers, engaged-its, henry, language, loyal-customers, souplantation-com, the-same, the-transmedia, their-customers, tremendous-gains, work-hard
Marketers work hard to speak the language of their customers in their home market. See why it’s time to do the same for expanded markets.
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6 tips for SEM localization
admin Online marketing alarming-marketing, customers, henry, language, mind, the-same, the-transmedia, their-customers, transmedia, work-hard
