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Idlæg Tagged ‘definition’

Major Companies Are Downloading the Data From Those 100 Million Public Facebook Profiles

30 juli, 2010

Remember yesterday, when I said that you can all stop freaking out about those 100 million “hacked” Facebook profiles? Well, I wasn’t wrong, but the number of major corporations who have been shown to have downloaded that data is big and scary enough to be slightly worrisome. The data collected was public, of course–all of these corporations could have just found this data on Google.

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Major Companies Are Downloading the Data From Those 100 Million Public Facebook Profiles

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CMOs Shouldn’t Spin or Parse the Truth

21 juni, 2010

If my definition of brand is correct, every minute you (or your department) spends time and money trying to repurpose news tidbits for tweets or content updates on your brand's Facebook page is wasted. You're totally missing the boat, or train, or whatever cliche best describes the trend you think you're riding, and you need to consider closing your eyes to all that marvelous chatter.

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CMOs Shouldn’t Spin or Parse the Truth

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Twitter Founder Biz Stone on Foursquare, Ron Howard, and Dressing Like Steve Jobs

9 juni, 2010

At the World Innovation Forum Tuesday, Twitter co-founder Biz Stone took the stage to talk about life at Twitter. Stone began by redefining his company for the audience.

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Twitter Founder Biz Stone on Foursquare, Ron Howard, and Dressing Like Steve Jobs

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It’s Not the Suit, It’s the Sizzle: What Tony Stark Can Teach Medical Companies

9 juni, 2010

I caught Iron Man 2 this past weekend with my two boys.

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Google TV Preview: The Mom Test and the Nerd Test

21 maj, 2010

To win the hearts, minds, and dollars of the public, Google TV will have to pass two tests: the Mom Test and the Nerd Test. The Mom Test measures (in perfectly scientific ways, provided your definition of science includes “my opinion”) whether the average non-techy person will be able to both easily use and see the value in a product

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Google TV Preview: The Mom Test and the Nerd Test

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Crib Sheet: George T. Whitesides, Top Dog (in Space) at Virgin Galactic

21 maj, 2010

Don’t call him Laika , but George T. Whitesides is a dawg for space. He’s just hopped off Planet NASA, where he was Chief of Staff to agency Great Dane Charlie Bolden, and is now–Mush!– Lead Husky at Virgin Galactic [Editor's note: Pack it Rin-Tin-Tin.] “I’m looking forward to taking the company from where it is now to commercial operations,” Whitesides said in a statement.

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Crib Sheet: George T. Whitesides, Top Dog (in Space) at Virgin Galactic

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New York’s Newest Crop of Star Architects

21 maj, 2010

Architecture is an infamously rough profession–the saying goes, there’s more starving architects than there are starving artists. So for the last six years, the New York chapter of the American Institute of Architects has been giving super-young New York firms a leg up, in their New Practices Award, handed out to firms founded in the last six years

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New York’s Newest Crop of Star Architects

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Wheeeeee: The Business of Roller Coasters

21 april, 2010

As theme parks open for the season, so do their marquee-attraction thrill rides. This year, 63 new roller coasters are expected to open around the world, including two vying to be the world’s fastest. Buckle in as we roll through the numbers.

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Wheeeeee: The Business of Roller Coasters

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How a ‘Fringe’ Rerun Could Suddenly Become a TV Event

12 april, 2010

NEW YORK (AdAge.com) — As new technology forces changes in viewership patterns, advertisers seem ready to pay big money for special programming that draws fewer viewers than in the past — so long as those viewers are believed to be more ardent and interested than the teeming throngs who were once the boob-tube norm.

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How a ‘Fringe’ Rerun Could Suddenly Become a TV Event

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On-Demand Generation Will Pay to Play

12 april, 2010

YORK, Pa. (AdAge.com) — In theory, younger consumers — the ones raised on BitTorrent and YouTube — are philosophically and emphatically against paying for content.

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On-Demand Generation Will Pay to Play

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