NEW YORK (AdAge.com) — Lifetime Entertainment Services has shifted its digital and traditional media planning and buying account to Horizon Media without a review, the client has confirmed. The account, worth up to nearly $40 million according to Kantar Media, had been handled by WPP's Mediacom for the past three years
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Horizon Media Takes Lifetime Entertainment Media Account
We asked you to top the outrageous reporting being churned out by a “writer” hired on behalf of BP. Here are some of our favorites.
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The BP Creative Writing Contest: The Best of the Worst
NEW YORK (AdAge.com) — Passengers boarding Horizon Air flight 2631 from Seattle to Portland early this morning were treated to an in-flight rarity: free food.
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Ad-Supported Food Lands on Horizon Air Flight
Weight Watchers has awarded its $70 million U.S. media planning and buying account to Horizon media, according to industry executives. In a case of David taking on Goliaths, the independent shop beat out Omnicom Group's OMD and Interpublic Group of Cos.' Universal McCann, two of the industry's most successful new business chasers over the past year-and-a-half.
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Weight Watchers Hands $70 Million Account to Horizon
NEW YORK (AdAge.com) — The ability to delay viewing of TV shows by using a digital video recorder is giving rise to noticeably different habits, according to new research from Horizon Media.
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The Most Time-Shifted Shows of the Fall Season
NEW YORK (AdAge.com) –Comcast said it is extending its online TV service, in beta for the past six months, to many of its 15.7 million broadband subscribers across the country, the broadest implementation yet of what the cable industry calls “TV Everywhere.”
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Comcast Takes Online TV Service National
NEW YORK (AdAge.com) — The May 13 Association of National Advertisers conference opened to a crowd of marketers struggling with recession and searching for a glimmer of hope along the horizon.
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Video Highlights From The ANA Branding Conference
When the world seems to be falling down all around us, can we afford to spend our time thinking about the future? In the midst of ongoing wars, accelerating economic collapse , and cascading environmental ruin , it’s easy to dismiss futurism as self-indulgence, a superficial pastime devoted to spotting the next hot gizmo or telling us all how some coming development changes everything . What really matters is the here-and-now
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Tomorrow Matters: Ignoring the Future is Undermining the Present
