Mainstream beverage distributors haven’t managed to muster up the energy to produce 100% post-consumer recycled plastic bottles–until now. Naked Juice became the first nationally distributed brand to use PET (polyethylene terepthalate) bottles this week with its 32 ounce reNEWabottle.

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Naked Juice Brings PET Bottles to the Mainstream
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MacroSea, a team of urban planning visionaries, has been staging “guerilla pool parties” inside retrofitted dumpsters. Macro|Sea wants nothing less than to remake America’s countless abandoned strip malls.

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MacroSea Turns Dumpster Diving Into Family Fun
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