Think you can save lots of energy by turning off the lights when you leave the room? Think again. That’s just one of the energy-saving fallacies that many Americans buy into
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Americans Don’t Have a Clue About How to Save Energy
Suppliers already have to answer to the sustainability demands of companies like Walmart and Kaiser Permanente . Now they also have to pay attention to what entire cities want–at least in San Francisco, where the local government has launched a database of products that meet the city’s preferred purchasing standards.
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San Francisco’s Database of Preferred Green Products Works Anywhere
If you’ve been following GARE since the beginning, you know that the very first thing GARE ever did was add additional dimensions to the segment (now dimension) drop-down and make these available for nearly every report. As time moved on, more and more segments were added, and the list began to get rather long and unwieldy.
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GARE: Updated Google Analytics Dimensions Drop-down
Remember yesterday, when I said that you can all stop freaking out about those 100 million “hacked” Facebook profiles? Well, I wasn’t wrong, but the number of major corporations who have been shown to have downloaded that data is big and scary enough to be slightly worrisome. The data collected was public, of course–all of these corporations could have just found this data on Google.
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Major Companies Are Downloading the Data From Those 100 Million Public Facebook Profiles
Despite what the Apple CEO might have to say, mobile advertising really works — with or without the iAd. Consider these promising statistics.
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Dear Mr. Jobs: Still think mobile advertising "sucks"?
Given how long email marketing has been around, it’s amazing how many bad messages still get sent. Do you see your emails on this list? If so, it’s time to change your approach
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7 emails you should never send
In both the dating and advertising worlds, it’s all about the relationship.
How does a marketer bring social media into the marketing mix? More importantly, how do you measure its efficacy
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Mixing and measuring social media
Government contractors aren’t always the best corporate citizens. That shouldn’t come as a surprise to anyone who has witnessed the public meltdowns of energy companies, defense contractors, and financial institutions.
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Government Contractors HP, IBM, Merck Top List of Best Corporate Citizens
Twitter ’s new ad platform has been a little slow to roll out. Promoted Tweets are already in the system, but those popular trending topics have only today been penetrated by ads. Of course, we’ve been debating this for a few days now , so let’s see how they look.
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Twitter’s First Trending Topic Ad Appears, for Toy Story 3