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As the New York Times has pointed out multiple times in the past few weeks, we can’t get enough of our distracting gadgets . The newest bright, shiny thing to come down the technology pipeline is the iPhone 4, an ultra-sleek upgrade from the last version of Apple’s popular smartphone

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Open Thread: Will You Buy the iPhone 4?

admin Innovation finally, finally-trigger, given-twitter, make-the-switch, million-devices, new-features, phones-apple, plans, question, smartphone, the-technology

After paying $100 million to get ESPN the rights to broadcast the 2010 FIFA World Cup in the U.S., Skipper, an avid soccer fan, is sending 200 employees to South Africa for the most extensive coverage and marketing of any event in the network’s history.

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John Skipper, The Man Behind ESPN’s World Cup Coverage

admin Innovation 100-million, espn, fifa, finally, make-the-switch, million-devices, new-features, phones-apple, question, sending-200, south, south-africa, the-network

NEW YORK (AdAge.com) — Recall-weary parents are taking to Facebook and Twitter to complain that Johnson & Johnson — a company that two decades ago was considered the gold standard of crisis communications — isn't reacting sufficiently to their concerns, with some vowing to make the switch to generic brands.

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Parents Use Social Media to Sound Off on J&J Recall

admin International News concerns, facebook, gold-standard, johnson, make-the-switch, recall-weary, switch, their-concerns, twitter, two-decades, york

Judging by the recent spate of mainstream hemp and recycled cotton knitwear, the clothing industry is more than eager to explore sustainable alternatives to regular old cotton.

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AnvilSustainable T-Shirt Is Made Out of Recycled Plastic Bottles

admin Innovation anvil-knitwear, apple, because-the-job, bottle-options, cotton-knitwear, eames-developed, grown-on-farms, its-competitors, make-the-switch, organic-cotton, techniques, three-20-ounce

Mainstream beverage distributors haven’t managed to muster up the energy to produce 100% post-consumer recycled plastic bottles–until now. Naked Juice became the first nationally distributed brand to use PET (polyethylene terepthalate) bottles this week with its 32 ounce reNEWabottle.

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Naked Juice Brings PET Bottles to the Mainstream

admin Innovation audience, challenge, change-the-way, green, insists-it-didn, make-the-switch, media, mighty-mango, much-the-move, naked, wabottle-drinks, women, women-an-effort

MacroSea, a team of urban planning visionaries, has been staging “guerilla pool parties” inside retrofitted dumpsters. Macro|Sea wants nothing less than to remake America’s countless abandoned strip malls.

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MacroSea Turns Dumpster Diving Into Family Fun

admin Innovation abandoned-strip, america, broke-the-story, challenge, change-the-way, designers-hope, green, insists-it-didn, make-the-switch, malls-a-larger, materials, mighty-mango, much-the-move, wabottle-drinks, women

Well, it’s done: After an early delay caused by project mismanagement, the U.S. is now a digital television-only nation. According to the FCC, the big switch on Friday went well.

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Digital TV Switch Hailed as Success, Big-Bang Detection Included

admin Innovation complexity, interesting, jeffrey-bernett, made-the-change, make-the-switch, national, related, words, work