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Idlæg Tagged ‘north-america’

BMW North America Marketing Chief Jack Pitney Dies at 47

30 august, 2010

NEW YORK (AdAge.com) — Jack Pitney, VP-marketing for BMW of North America, died Aug. 26.

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BMW North America Marketing Chief Jack Pitney Dies at 47

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BlackBerry Panics, Cuts Price of the Torch, Its Supposed Savior

17 august, 2010

Bad news for BlackBerry fans (and, I suppose, BlackBerry’s parent company, RIM): Sales of the company’s newest, best, and most optimistic phone are so lousy that RIM has been forced to slash the price only a week after launch. RIM may have the biggest smartphone market share in North America, but the Canadian company hasn’t had a bonafide hit in some time–and that becomes a real problem when you consider the legions of huge-selling competitors, including the iPhone 4, HTC Evo 4G, HTC Droid Incredible, and Motorola Droid X

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BlackBerry Panics, Cuts Price of the Torch, Its Supposed Savior

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Google Earth Now Shows Rain and Snow in Real Time

30 juli, 2010

Google Earth is one of the great “wow” applications in Google’s stable, especially on touch devices like Android smartphones or the iPad, whether it’s showing undersea formations or cities in 3D . It’s also surprisingly useful, and Google’s always adding elements to it to give it more utility and/or fun. The newest is the clouds layer, which now shows rain and snow in real-time weather patterns, across the globe

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Google Earth Now Shows Rain and Snow in Real Time

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Steve Harty Exits BBH

21 juli, 2010

NEW YORK (AdAge.com) — Steve Harty, North America group chairman for Bartle Bogle Hegarty, is leaving the agency after five years at the Publicis Groupe-backed shop.

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Steve Harty Exits BBH

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Global and North American Ad Recovery Strengthening

19 juli, 2010

NEW YORK (AdAge.com) — The global ad business is picking up momentum, according to a new forecast improving its expectations for worldwide ad spending and swinging expectations for North America from a loss to a gain in 2010. But the recovery of the ad market is still lagging prior cycles

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Global and North American Ad Recovery Strengthening

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Should Sea Otters Count for Carbon Credits?

8 juli, 2010

Should we be rewarded for shooting ourselves in the foot and then backtracking? Apparently so, at least when it comes to carbon credits

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Should Sea Otters Count for Carbon Credits?

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Making of Touching Stories: Director Tom Routson and Hotel Tryst Tale, "Triangle"

1 juli, 2010

Part video game, part immersive entertainment, Touching Stories is an app featuring four interactive films made for the iPad. We’re focusing on each of the films and their directors this week

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Making of Touching Stories: Director Tom Routson and Hotel Tryst Tale, "Triangle"

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Exclusive: The New Touching Stories App Brings Four Interactive Films to the iPad

28 juni, 2010

How many times when you’ve been watching a movie have you just wanted to reach out and poke an annoying character? Maybe help a fleeing victim by making them run just a little bit faster

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Exclusive: The New Touching Stories App Brings Four Interactive Films to the iPad

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Razorfish Social-Media Guru Shiv Singh Moves to PepsiCo

15 juni, 2010

Leaving the post of Razorfish's global social media lead, Shiv Singh will be director of digital marketing, North America, for PepsiCo and report to Frank Cooper, PepsiCo's chief consumer engagement officer. While Mr. Singh will oversee all digital for the marketer, he has undeniably made his name in social media.

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Razorfish Social-Media Guru Shiv Singh Moves to PepsiCo

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Magazine Print Ad Revenue Will Ebb Until 2013, Outlook Says

15 juni, 2010

NEW YORK (AdAge.com) — U.S. consumer magazines will continue to earn increasing digital ad revenue over the next few years, but not enough to erase their troubles selling print advertising, according to a new forecast from PricewaterhouseCoopers.

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Magazine Print Ad Revenue Will Ebb Until 2013, Outlook Says

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