NEW YORK (AdAge.com) — Pepsi is officially moving past the social-media experiment stage with its Pepsi Refresh cause campaign, expanding it to Europe, Latin America and Asia, as well as continue to fund the project in the U.S.
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Pepsi Expands Refresh Project
NEW YORK (AdAge.com) — Pepsi Max is pursuing a positioning it hopes will finally replicate its success overseas: Comparing itself to the other guy, Coke.
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Pepsi Max Drops the Diet, Aims to Rekindle Cola War
This Week: PepsiCo tries try again with its diet soda PepsiMax. After multiple branding shifts, the diet soda still hasn't resonated with its target audience: men. Now Pepsi's pulling out the stops and pitting PepsiMax directly against Coke Zero in new spots.
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Ad Age Outlook Episode 3: The Cola Wars Continue
If we’re lucky, the BP Gulf disaster could soon be over (at least the oil gushing part of it), but the damaged local communities will need help for a long time to come. That’s where the Pepsi Refresh Project’s ” Do Good for the Gulf ” initiative comes in. Launched as an extension to Pepsi’s Refresh Project, which crowdsources grants for worthy organizations, the initiative will dole out $1.3 million in grants to projects that help the Gulf–and any projects that directly deal with the environmental impacts of the BP spill don’t count.
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Pepsi Refresh Project’s "Do Good For the Gulf" Campaign Takes Off
Corporations sponsor blog posts all the time. It’s a reality of the world of online journalism–corporations can provide the big bucks necessary to keep the figurative lights on. Why, then, is the scientific community so riled up about Food Frontiers , a new PepsiCo-sponsored blog on the ScienceBlogs network?
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Science Bloggers Outraged by PepsiCo Sponsored Nutrition Blog
NEW YORK (AdAge.com) — If Argentina wins the World Cup, Pepsi Cola plans to follow the example of Argentina's coach Diego Maradona, who says he'll celebrate by running around naked in Buenos Aires. Not to be outdone, Pepsi announced that the company's soft drink bottles will be sold for a week in Argentina with no label if that country wins the soccer tournament.
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Pepsi Will Drop Its Label if Argentina Wins World Cup
NEW YORK (AdAge.com) — AOL may finally be shedding its faltering social-networking site Bebo, according to news reports. Private investment firm Criterion Capital Partners is said to be the buyer.
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AOL Set to Sell Social Network Bebo
Leaving the post of Razorfish's global social media lead, Shiv Singh will be director of digital marketing, North America, for PepsiCo and report to Frank Cooper, PepsiCo's chief consumer engagement officer. While Mr. Singh will oversee all digital for the marketer, he has undeniably made his name in social media.
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Razorfish Social-Media Guru Shiv Singh Moves to PepsiCo
NEW YORK (Adage.com) — Global creatives John Hegarty, Marcello Serpa, Tom Eslinger and Madhu Noorani talk about their Cannes Lions International Advertising Festival predictions, favorite work, biggest challenge — and what they would like to see less of. If they're right, Nike, Burger King, Nokia, Pepsi and Vodafone will take home Lions.
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Global Creatives Comment on Cannes
CHICAGO (AdAge.com) — Pepsi wants to get in on the ground floor of the next FourSquare.
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Building the Next Foursquare? Pepsi Would Like a Few Words