Arkiv

Idlæg Tagged ‘the-agency’

Joyce King Thomas Not Leaving McCann Yet

19 august, 2010

NEW YORK (AdAge.com) — Joyce King Thomas, the chief creative officer of Interpublic Group of Cos.' McCann Erickson, New York, won't be saying goodbye to the agency as quickly as originally planned, according to executives familiar with the situation.

See the rest here:
Joyce King Thomas Not Leaving McCann Yet

admin International News , , , , , , ,

EHarmony Talks to Media Shops for $85 Million Account

18 august, 2010

NEW YORK (AdAge.com) — Matchmaking site eHarmony is reaching out to media agencies at several major holding companies for its $85 million U.S. media planning and buying account, according to people familiar with the situation.

Original post:
EHarmony Talks to Media Shops for $85 Million Account

admin International News , , , , , , , ,

MPG Global CEO Maria Luisa Francoli: Competitors Be Warned

3 august, 2010

NEW YORK (AdAge.com) — In the past couple of years, MPG's North American operations have had a lackluster track record. It was in late April that the head of the region, Shaun Holliday, exited and the agency — in what it said was a demonstration of the importance of improving its U.S.

Visit link:
MPG Global CEO Maria Luisa Francoli: Competitors Be Warned

admin International News , , , , , , , ,

Why Hyperfactory Buy Makes Sense for Meredith

16 juli, 2010

NEW YORK (AdAge.com) — Meredith Corp. has acquired mobile hotshop the Hyperfactory after taking an initial stake in the agency responsible for the much-loved Kraft iFood Assistant app one year ago

Read more:
Why Hyperfactory Buy Makes Sense for Meredith

admin International News , , , , , , , , , , , ,

Marc Lucas Shifted Out of Chief Creative Role at KBSP

1 juli, 2010

NEW YORK (AdAge.com) — Just six months after former Razorfish creative Marc Lucas was named chief creative officer of MDC Partners-owned Kirshenbaum Bond Senecal Partners, he is being shifted out of the agency and into a holding company position.

Link:
Marc Lucas Shifted Out of Chief Creative Role at KBSP

admin International News , , , , , , , , ,

Marc Pritchard at Cannes: ‘We’re Sharing What’s Behind the Brand’

1 juli, 2010

Dulux colouring the world

11 juni, 2010

Dulux “Let’s colour” campaign is trying to transform, through color, all that abandoned and boring places that sometimes surround us. Besides the two sites, this is the tv-commercial presenting the whole thing: (the agency is EURO RSCG London)…

See the original post:
Dulux colouring the world

admin International News, Online marketing , , , , , , , , , ,

Billboard yourself

11 juni, 2010

“Billboard yourself, you are made of music” is an interactive installation, what a cool one, from Almap/BBDO in Brazil for Billboard Magazine.

Read more:
Billboard yourself

admin International News , , , , , , , , , , , , , ,

Facebook Taps Former FTC Chair to Make Its Privacy Case

10 maj, 2010

Tim Muris was chairman of the agency during a time when spam was the key Internet policy issue.

See the article here:
Facebook Taps Former FTC Chair to Make Its Privacy Case

admin International News , , , ,

Study Finds Super Bowl Ad Creators Overwhelmingly White

5 maj, 2010

NEW YORK (AdAge.com) — The Madison Avenue Project held a press conference today to release a study pointing out that the agency creative directors behind Super Bowl 2010 commercials were overwhelmingly white. But at least one industry representative said the press-first strategy is doing little to help diversity efforts.

Continued here:
Study Finds Super Bowl Ad Creators Overwhelmingly White

admin International News , , , , , , , , ,