Marketingdebat

NEW YORK (AdAge.com) –Comcast said it is extending its online TV service, in beta for the past six months, to many of its 15.7 million broadband subscribers across the country, the broadest implementation yet of what the cable industry calls “TV Everywhere.”

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Comcast Takes Online TV Service National

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NEW YORK (AdAge.com) — The upcoming census count will be accompanied by one of the broadest marketing efforts imaginable — trying not just to reach every person living in the United States with a message but getting all of them to act on that message.

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How the U.S. Census Is Reading Your Mind

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NEW YORK (AdAge.com) — Multicultural experts expect the 2010 census to boost ad spending toward minority groups as awareness of their numbers grows — but first, they have to be accurately counted.

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U.S. Census Allots $145 Million to Reach Out to Minorities

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Liberal-arts degrees are not only more interesting and personally rewarding in their own right, they are also more supportive of a career in advertising over the long run.

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Do ‘Teach’ and ‘Advertising’ Belong in the Same Sentence?

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It doesn't matter if you win or lose, it's how you play the game.

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Marketers Go for Squeeze Play, but the Basic Rules Still Count

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With apologies to David “Top 10″ Letterman … here's some lessons you can take away from NBC's Jay Leno experiment.

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Top 10 Lessons to Learn From NBC’s Failing Leno Strategy

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