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Over 8,200 people have made online reservations in the past month for the upcoming Nissan Leaf EV, and for good reason. The $33,000 vehicle, set to be released later this year, is the first affordable all-electric vehicle from a major auto manufacturer.

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Nissan Leaf EV to Have Ultra-Cheap Battery Pack

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We have been trained so well to associate the light bulb with insight and creative thinking that simply sitting under one can inspire, well, insight and creative thinking. That’s the conclusion researchers at Tufts University came up with after putting students through a series of experiments under both a bare incandescent 25-watt light bulb and an overhead fluorescent light

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Here’s an Idea: Light Bulbs Make Us Better Thinkers

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NEW YORK (AdAge.com) — With the upcoming launch of the 2011 Fiesta, Ford is changing its approach to marketing new models, and that includes turning its brand over to its fans online.

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Jim Farley: We Need a New Paradigm for Auto Marketing

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After billions of dollars in losses, numerous production problems with the upcoming Chevrolet Volt PHEV, and the recent announcement that GM’s director of global battery systems engineering is leaving, GM could stand to catch a break. That break is, of course, the Volt–a lithium-ion powered hybrid electric car that will cost somewhere around $32,500. And even though the Volt has yet to hit showroom floors (it is scheduled to arrive in November 2010), GM is already working on a next-generation Volt minivan

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Chevy’s Volt Minivan to Electrify Beijing Auto Show Next Week

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XAuth, the supposed competitor to Facebook Connect that made headlines yesterday, turns out to be less a competitor and more powerful than anyone realized. We spoke to one of its key creators, Seth Sternberg, who’s also Meebo’s CEO to find out more. XAuth was designed to solve a problem that Meebo itself was having

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XAuth Explained: Solving a Real Social Net Problem You May Never Know You Had

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Google Street View is now on the sky slopes of Vancouver. You can see the venues of the upcoming Olympics and experience the slopes from the snowmobile Street View. So cool!..

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Google Street View on the slopes of the Olympics

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MINNEAPOLIS (AdAge.com) — The most coveted promotional platform on TV — the post Super Bowl slot — for the past several seasons has been used to boost emerging hits such as ABC's “Grey's Anatomy” and NBC's “The Office” into network-defining dramas and sitcoms — but CBS announced it will use the upcoming big game for the program premiere of “Undercover Boss,” a reality-TV show. After reading Sunday's ratings race results, who can blame the network?

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NFL, ‘Survivor’ Thrive on Sunday Night

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With revenues hovering in the $1 trillion range, it's clear the counterfeit market is thriving.

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The CMO’s Role in Curtailing Black-Market Counterfeits

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CHICAGO (AdAge.com) — Denny's Chief Marketing and Innovation Officer Mark Chmiel has resigned as part of a reorganization in the struggling company's C-suite.

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Denny’s CMO Mark Chmiel Resigns

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LOS ANGELES (AdAge.com) — Historically, video-game publisher Ubisoft has not been what you would call female-friendly — unless, of course, you consider titles like “Assassin's Creed,” “Call Of Juarez: Blood in Blood” and “Splinter Cell Chaos Theory” to be particularly girl-centric. So for its first big push for the women's gaming market, Ubisoft decided it needed two major components: a groundbreaking new technology and a recognizable celebrity.

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Ubisoft Gets in Touch With Female Side

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