NEW YORK (AdAge.com) — Today 49 million Americans — more than one in six people in the U.S.
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Boom in Multigenerational Households Has Wide Implications for Ad Industry
NEW YORK (AdAge.com) — Like every other marketing sector, the PR industry took a beating in 2009. But unlike the last major downturn in the PR business, which was brought on by the dot-com bust and 9/11, the industry is experiencing a much quicker rebound this time around — and a good part of the credit might to social media
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How Social Media Is Helping Public-Relations Sector Not Just Survive, but Thrive
NEW YORK (Adage.com) — Hearst's Cosmopolitan is increasing the paid circulation guarantee it gives advertisers by 100,000 copies, to 3 million copies from 2.9 million, in a move that defies the trend of shrinking circulation at the largest magazines.
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Defying Magazine Trend, Cosmo Nudges Its Big Rate Base North
The top breakout stars of the World Cup — Mick Jagger, Paul the Octopus and Cristiano Ronaldo — gathered so much momentum on their own that the folks at What the Trend decided to track them individually rather then roll them into the World Cup uber-trend.
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How to Become a Top 10 Twitter Trending Topic: Be Dead, Be Lame, Be Annoying and/or Be on TV
NEW YORK (AdAge.com) — In a cautious move into the original content business, search titan Google announced that its YouTube property has created a $5 million fund to help finance more original videos. The company will invite up to 100 of its existing contributors to submit proposals to win a grant
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YouTube Starts $5 Million Fund to Finance Original Videos
If my definition of brand is correct, every minute you (or your department) spends time and money trying to repurpose news tidbits for tweets or content updates on your brand's Facebook page is wasted. You're totally missing the boat, or train, or whatever cliche best describes the trend you think you're riding, and you need to consider closing your eyes to all that marvelous chatter.
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CMOs Shouldn’t Spin or Parse the Truth
NEW YORK (AdAge.com) — Here's the good news for CMOs, media and agencies: 26 top marketers bucked the trend and boosted 2009 advertising even as spending for the 100 Leading National Advertisers plunged 10.2%. Among those with the guts to spend more, 70% saw a U.S.
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Top 100 Outlays Plunge 10% but Defying Spend Trend Can Pay Off
Here are 10 reasons brand valuation matters, and why the entire marketing community should embrace the goal of establishing more rigorous brand-valuation standards in the coming years.
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Ten Reasons Marketers Should Establish Generally Accepted Brand-Valuation Standards
Twitter ’s march to earn a dime or two from its millions of users and billions of tweets per month is picking up speed. Now we’re learning that the plans for advertising include paid “promoted trends” among the more usual trending topics.
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Twitter Adding Paid Advertising ‘Fake Trends,’ But Will Users Object?
A funny thing happened on the way to this week's Top 10 Most Tweeted Brands chart, a collaboration between Advertising Age and What the Trend: Someone named Bustin Jieber started to trend on Twitter. Which freaked me out a bit, because in preparing the April 26th edition of this charticle, I just couldn't bring myself to type the words “Justin” and “Bieber” one more time, so I joked that among that week's top Twitter topics was “some kid named Bustin Jieber — or something like that.”
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The Real Reason Twitter Radically Reworked Its Trending Topics Algorithm